Marketing & University Relations

The Department of Marketing and University Relations functions to provide accurate, timely, uplifting and positive messages to the various stakeholder groups associated with the University - alumni, students, faculty and staff, the Kansas City opinion leaders, the media, local and national charitable foundations, health, medical and research organizations and associations, the local community, politicians, area educators and researchers and physicians, etc.

This is accomplished through:

1. Special events such as the White Coating Ceremony, Commencement, Homecoming, meeting and receptions and, when appropriate, dedications and grand openings and groundbreakings.
2. Publications such as the alumni magazine (KCUMB-COMmunicator), the campus newsletter (FYI), the rotations newsletter (THE LINK), the Score One for Health newsletter, programs, invitations, bookmarks, promotional booklets, etc.
3. Paid advertising in local and national magazines and newspapers.
4. News releases to local and national media regarding newsworthy events and people.
5. Writing and directing special campaign, recruiting and other video programs.
6. Banners, flags and posters for students functions and faculty presentations.
7. Shoot and maintain files of a photographic record of people, events and the university campus for use in a variety of venues.
8. Obtain photos for and produce the student yearbook (The Stethoscope).

All of these activities are undertaken with the goal of enhancing the image of the University and increasing awareness and understanding of its programs, students, faculty and staff.